SHERMAN OAKS, CA: Sunkist Growers has selected MSLGroup as AOR for its food service business for lemons following a review, giving the agency a larger part of its PR work.
MSLGroup will focus on increasing the use of lemons at chain restaurants and by influential chefs, said Steve Bryant, director of the food and beverage specialty at MSLGroup Americas. The agency works on Sunkist's consumer business and has handled cause-marketing campaigns in the past.
Sunkist representatives confirmed the selection, but ...