NEW YORK: MSLGroup retained its Heineken and Heineken Light PR accounts, which went up for review over eight weeks ago, confirmed Tara Carraro, senior director of corporate communications at Heineken USA.
The company issued an RFP to eight firms, including incumbent MSL and a mix of small and large agencies, PRWeek has learned.
"As we work to develop a new strategic direction for the Heineken franchise in the US, Heineken USA decided to put its Heineken & Heineken Light PR accounts ...