NEW YORK: MSLGroup has launched a new beauty and luxury specialty known as BE SPOKE., headed by SVP Carson Gray Elias.

The new specialty will combine various lifestyle and beauty services into a distinct offering intended to provide clients with the close approach of a boutique agency while harnessing the global resources of a larger firm like MSLGroup.

BE SPOKE. will be led by MSLGroup SVP Carson Gray Elias, who developed the specialty from the ground up.

“We talked about building ...