NEW YORK: MSL New York, via its Generation Activation program, is on board to provide up to $100,000 in pro bono PR services to City Lore, a nonprofit that raises awareness about cultural preservation to New York's metro community.
A team of nine MSL staffers from the agency's Generation Activation program will support City Lore on branding and social media, as well as developing programming to reach a younger audience, said Molly Biddiscombe, assistant account executive at MSL NY and ...