NEW YORK: MSLGroup has hired Janelle Dixon as SVP and director of insights creation and measurement, a recently expanded role at the agency.
The position, previously held by Allyson Hugley, was titled SVP and director of insight creation. However, MSL added the measurement element to the role when it hired Dixon, she said.
“My main goal is to establish a methodology that will help clients measure their campaign efforts, so that client can understand how its campaigns are meeting the ...