In celebration of Mrs. Fields' 30th anniversary, Mrs. Fields and iVillage are enlisting the help of customers and fans to create and launch the next Mrs. Fields cookie through a national promotion.

"We expect to create great excitement across America, including the 25 largest markets where Mrs. Fields stores are primarily located," said Leslie Snavely, brand director at Mrs. Fields.

Idea: In trying to embrace Debbie Fields' entrepreneurial spirit when she founded the company 30 years ago, Mrs. Fields is ...