MOUNTAIN VIEW, CA: Mozilla broadened its outreach beyond its core audience when it launched the new version of its Firefox browser last week.
Melissa Shapiro, PR manager at Mozilla, said the browser's popularity prompted it to go beyond its early adopter community for Firefox 3.0. Statistically the browser has thrived among males between 18 to 34 who are early adopters and computer-savvy, she said.
"We've learned those people are the ones doing tech support for their families," Shapiro noted. ...