If necessity is the mother of invention, then perhaps opportunity is the father. After all, many businesses are regularly and robustly seeking opportunities to inventively move markets, spur innovation, and make people happier, healthier, and safer.
Increasingly, we're seeing companies explore the business performance opportunities connected with facilitating and fostering socially beneficial behavior change movements in such areas as health and nutrition, safety, personal finance, the environment and more.
It's a trend worth noting and one that we think ...