PR agencies are working towards specialization and differentiation.
Being an agency leader through the downturn was brutal. Being an agency leader now, with business picking up across the board, amid a fragmented media environment, with ethical questions swirling about the industry, and working with clients who learned tricks of their own in the hard times, may be even tougher.
In 2004, much of the focus was on how agencies, particularly large agencies, were more effectively organizing themselves to service client needs. Weber ...