LOS ANGELES: Despite a low-key media strategy, Movielink, the downloadable film site backed by five Hollywood studios, launched last week with intense press interest.
"The strategy wasn't to go all out to get the most coverage," explained Margit Wennmachers of San Francisco-based Outcast Communications, AOR for the new company. "We wanted to set a tone of realistic excitement."
Movielink is a joint venture between MGM, Paramount Pictures, Sony Pictures, Warner Bros. and Universal Pictures, and is the first industry-backed service to allow ...