CHICAGO: Movie studios and Apple were the big marketing winners from this year's Academy Awards, according to data culled by marketing software provider Alterian.
The company used its social media platform Alterian SM2 to track the 19 brands that aired commercials during the awards ceremony, measuring Oscar-related buzz generated through channels like blogs, Facebook, and Twitter. Alterian collected 506,986 conversations from February 1 through March 7.
Summit Entertainment received the most mentions with 11,280, or 17% of all hits. Summit is the ...