Johnson & Johnson riled up mommy bloggers Saturday after posting an ad on its Web site that attempted comraderie with moms that endure aches and pains from carrying a baby in a sling, or as the ad called it “baby wearing.”
The ad's commentary that “wearing your baby seems to be in fashion” and “moms that wear their babies cry more than those who don't. I sure do!” resulted a series of Twitter comments from upset mothers and angry bloggers calling for boycotts.
The ...