Objective: Behind the wheel of a 1958 Cadillac Eldorado Brougham, Motorpool.com president Morgan Murphy is going on a cross-country road trip to promote the launch of his new social networking site for enthusiasts of classic and collector cars. Murphy's road trip and new Web site officially kick off on May 4, alongside other traditional PR tactics best suited to the new site's key demographic: male Baby Boomers.
Idea: “[Our core demo is] guys who currently have no interest in participating in ...