Women are driving motorcycle sales, accounting for about $970 million in 2005 purchases, according to a recent Dallas Morning News article.
It reports that women make up at least 10% of US motorcyclists and are now receiving plenty of encouragement from manufacturers, who have bolstered their PR efforts.
"We have several initiatives to reach out to women... integrated efforts from PR, marketing, events, Web site, Rider's Edge New Rider course, and dealer training," notes Leslie Prevish, communications manager at Harley-Davidson ...