PR pros often speak to their clients or coworkers about how certain digital activities “fit in” the toolbox. They are regularly greeted with the following responses, “Who else is doing it that way?” or “How would we ever use that?”

Well, you may be in luck.

The recent successful use of social media platforms such as Twitter or Facebook to provide vital information before, during, and after crisis situations should probably solidify how these services – and others – can ...