NEW YORK: The Moroccan National Tourism Office (MNTO) has hired HL Group as its AOR, following a competitive RFP process in the US.
Chakib Ghadouani, marketing manager for MNTO, said four agencies were reviewed for the role, all of which offered compelling pitches. According to documents relating to the RFP, the four agency finalists were HL Group, 5W Public Relations, Latitude, and BPCM. The budget for the three-year contract is in the range of $390,000 to $1.9 million* per year.
MNTO selected HL Group because of ...