The Church of Jesus Christ of Latter Day Saints has launched an advertising and communications campaign aimed at offsetting stereotypes and pushing the message that Mormons are really just “normal folk”.
The campaign, which features surfers, artists and skateboarders who share their stories to upbeat music and ends with the tag line "And I'm a Mormon", is aimed at changing the religon's polygamist and cultish image.
In an interview reported in The Times Leader, Scott Swofford, director of Mormon.org, said: "It's time to ...