NEW YORK: Morgans Hotel Group partnered with Tumblr for New York Fashion Week to engage the fashion blogger community.
The Hudson Hotel in New York City, one of the group's properties, provided a blogger lounge and photo spaces for 20 of Tumblr's fashion and style bloggers throughout the week, and the online content generated from these bloggers, including photos and posts, are being projected onto the walls of Hudson Hall.
“This sort of offline/online partnership creates a unique interactive experience for guests in ...