FRESNO: The California Raisin Marketing Board (CRMB) is back, and it has named Morgan & Myers to launch a $1 million campaign to boost demand for California raisins in three key North American market sectors.
The grower-funded CRMB, best known for the 'I Heard it Through the Grapevine' claymation TV commercials of the late 1980s, was shut down in 1994. It seems the popular ads boosted consumer awareness of raisins but did not deliver increased demand.
Earlier this year, California ...