The discovery that people inside companies and political organizations have been sprucing up what's said about them on Wikipedia, the online encyclopedia that anyone can edit, may be the least surprising PR-related news in years.
Even less surprising: These folks were making the changes under the misimpression that no one would notice.
It would be a shame if companies and other subjects of Wikipedia articles learned the wrong lesson. It's a given, however, that the main result of this mini-scandal will ...