Due to the limited space we had for the GM story last week there was a lot from my conversation with Tony Cervone, VP communications for GM North America, that didn't make it into the piece.
The following are excerpts from our conversation about the role communications played during the two-day strike by the United Auto Workers association.
PRWeek: How did your efforts effect what took place?
Tony Cervone: I think the thing that changed the direction was the negotiations team ...