Social media has changed the way companies interact with the average consumer. In the b-to-b space, tech companies have been among the first to use social media to communicate with clients, as well as others in their industry. However, as social media's influence becomes greater, a wider variety of b-to-b companies are getting involved in the space.
“With all the attention and everyone really getting all their information from the Web, we wanted to explore social media,” said Alyssa Ilov, ...