"Moderation is a fatal thing. Nothing succeeds like excess." Oscar Wilde
Michael Moore has taken Wilde's words to heart in his new movie Sicko. And well he should. Moderate voices have urged changes in our healthcare system for years, but to no avail. Whatever the virtues of the movie as art, it is bound to have an impact in the arena of public opinion.
As someone who has spent her professional life in healthcare communications, I know messages that resonate and make ...