Client: MoneyGram International (Dallas, Texas)
Agency: MM2 Public Relations (Dallas, Texas)
Campaign: Spreading the Holiday Magic
Duration: December 2011 – February 2012
Budget: $100,000 (including donations and supplies)

Global money transfer company MoneyGram International began strategically aligning its communications function and global marketing efforts last year.

“We've evolved the [communications] function to be much more sophisticated and to have a consumer perspective,” explains SVP of communications Patty Sullivan. “We brainstormed with MM2, our AOR, ...