Mondelez International, Kraft's rebranded snack business, has consolidated its UK digital roster into agencies Elvis, Syzygy, and Rehab.

The food giant, which owns brands such as Dairylea, Cadbury, and Oreo, began the process in March to streamline its agency roster.

Firms that had worked on Kraft's digital business included Work Club, G2 Joshua, Proximity London, CMW London, Publicis Chemistry, and Ogilvy & Mather.

CMW handled Cadbury's Crème Egg digital account, while G2 Joshua was assigned the digital roster last year.