BusinessWeek.com's "Working Parents" blog, February 14
Who is your client, and what are its media goals?
Kathleen Zakrzewski: MomJunction.com launched last November as the first full-featured "life tool" for moms. This site allows today's moms to upload pictures, swap advice, and socialize in a fun, easy-to-use online forum. It wanted to raise its profile nationwide and position itself as the ultimate online destination for busy moms.
What made the "Working Parents" blog such a good hit? How did you pitch ...