Client: Molycorp Minerals (Greenwood Village, CO)
Agency: ICR (Norwalk, CT)
Campaign: A Rare (Earths) Opportunity
Duration: August 2010 -- January 2011
Budget: about $100,000
In 2008, an investment group led by private equity firm Resource Capital bought a dormant mine near the Mojave National Reserve from Chevron. Molycorp Minerals was established to mine rare earth oxides, which are used in numerous technologies including computers, cell phones, defense systems, hybrid and electric cars, and wind turbines. Director of public affairs Jim Sims explains ...