PR Team: Mohegan Sun (Uncasville, CT) and Regan Communications (New York, Providence, RI, and Boston)
Campaign: Stimulus, Recovery, and Rebound Package
Duration: Late January-March 2009
Budget: $12,000
With the economic crisis in full force, the Mohegan Sun Casino and Hotel created a back-to-basics PR campaign promoting its value-based offerings. AOR Regan Communications' idea for “stimulus” messaging led the entertainment property to provide several new packages, like “No Boys Allowed,” matching the theme, according to Michelle Williams, PR manager of hotel and travel, ...