Client: Mohegan Sun (Uncasville, CT)
PR agency: Regan Communications Group (Boston, New York City, and Providence, RI offices)
Campaign: Mohegan Sun's 15th Anniversary
Duration: June-December 2011
Mohegan Sun wants to be known as a destination for great entertainment and VIP experiences.
Regan Communications Group, 10-year AOR, worked with Mohegan Sun's internal marketing team, Creative Event Solutions, and PR firm B|W|R to plan a star-studded weekend in October for ...