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Mohegan Sun cashes in on 15th anniversary to broaden its appeal

Emory Sullivan

April 01, 2012

Client: Mohegan Sun (Uncasville, CT)
PR agency: Regan Communications Group (Boston, New York City, and Providence, RI offices)
Campaign: Mohegan Sun's 15th Anniversary
Duration: June-December 2011
Budget: $60,000

Mohegan Sun wants to be known as a destination for great entertainment and VIP experiences.

Strategy
Regan Communications Group, 10-year AOR, worked with Mohegan Sun's internal marketing team, Creative Event Solutions, and PR firm B|W|R to plan a star-studded weekend in October for ...

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Mohegan Sun cashes in on 15th anniversary to broaden its appeal

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