Mogreet channels presidential election in multimedia launch
Objective: Camera phones have made multimedia messaging common. Mogreet, a mobile video messaging company, developed an infrastructure to tap into the market for the 15-second video message. It decided to tie its launch to the 2008 presidential campaign. "This election is really bringing out the youth vote," said James Citron, CEO of Mogreet. "We want to empower them to communicate in new ways. The one piece of equipment that they can't leave home without is their mobile, and now they ...