Marketers don't need a time machine to understand that the familiar and simpler past connects with consumers. In recent years, a drab economy and an often overwhelming hi-tech world have triggered an upswing in successful campaigns that tap into consumer nostalgia. As a result, marketers are now adding engagement tactics to sustain emotional connections with their brands' original consumers.
Over the past year, General Mills experienced double-digit growth for its cereal brands with limited-edition, vintage-inspired packaging at retailer Target, explains ...