Campaign: Modelinia.com launch
Duration: September 2008 – March 2009
Budget: $31,000
PR Team: Full Picture (New York and Los Angeles) and Modelinia.com (New York)
Six months prior to its February 2009 launch, Modelinia.com, a model- and fashion-focused media outlet, set out to introduce its brand to fashion industry insiders. The outlet hired Full Picture last August in an effort to build the credibility needed for its editorial team to gain backstage access to Fashion Week events and, upon launch, to drive traffic to ...