EMERYVILLE, CA: MobiTV, a platform for streaming TV and offline viewing, has selected Formula PR as its US AOR after an RFP.
The company, which issued an “intensive RFP to a handful of carefully selected boutique and global PR agencies,” chose Formula based on its b-to-b experience and its marketing insight, said Katie North, senior manager of PR and corporate communications at MobiTV, in an emailed statement.
Airfoil Public Relations previously served as MobiTV's AOR since August 2008, said Tracey Parry, SVP ...