Client
RadioShack (Fort Worth, TX)
PR agency
Weber Shandwick (Dallas)
Campaign
America's Mobile Makeover Month
Duration
April 2012
Budget
$650,000 to $750,000
Last summer Weber Shandwick pitched and won AOR status for RadioShack.
One idea presented in the pitch was to highlight RadioShack's existing Trade & Save program, which allows trade-ins of functional electronic devices in stores and online for store credit, as a key ...