A commercial for Apple's iPhone boasts, “There's an app for just about anything.” While that might be hyperbole, organizations of all sorts are seeing the usefulness of creating smartphone applications. Communications pros are also taking advantage.
“It's obviously not for all campaigns, but [it's constructive] for the brand that wants and can utilize the mobile experience,” explains Russell Hirshon, senior project manager at Ogilvy Public Relations Worldwide. “The mobile screen is the primary screen for a lot of individuals, so to be ...