HACKETTSTOWN, NJ: Mars Chocolate North America's M&M's brand has launched an integrated marketing campaign with its biggest yet PR component.
The “Better with M” initiative showcases the brand to consumers as a product that can make any time more fun.
While the creative elements of the campaign kicked off earlier this week, PR aspects will begin the week before Super Bowl XLVII, which will take place February 3, said Lauren Nodzak, PR manager for Mars Chocolate North America.
On the ...