NEW YORK: Mars Chocolate launched its new M&M Pretzel product on June 2 by integrating social media, traditional media relations, and an event featuring American Idol finalists in New York.
The campaign is all about "celebrating what's new inside M&Ms," said Ryan Bowling, director of communications for Mars Chocolate North America.
Mars used Facebook and several Twitter accounts to promote the new product, and did an SMT and RMT prior to the event, a concert with American Idol finalists including ...