You know you're doing something right when advertising, PR, and social media are activated to get customers buzzing ahead of a major launch. And buzzing they were when illustrious Italian designer Missoni announced its collaboration with “the big bull's eye” – Target.
Reading women's magazines or style blogs, you couldn't miss ads or editorial spreads featuring the famed chevron styles. But anticipation quickly turned to anger for many customers since the line launched. It certainly did for me. As a ...