SAN FRANCISCO: Arieff Communications has been tapped as AOR for the Mirabel Hotel Group, which operates a number of hotels and dining establishments in Northern California.

Arieff Communications will be supporting the Mirabel's brand visibility in the consumer market via strategic counsel, social media consulting, and media relations, said Adrienne Arieff, principal of Arieff Communications. Mirabel joins other agency clients such as Bardessono Hotel, Method Home, and Equinox Fitness.

Lisa Dias, director of operations for Mirabel, said no formal RFP was issued. However, ...