WASHINGTON: The Center for Science in the Public Interest (CSPI) filed a lawsuit against MillerCoors September 8 citing its marketing practices.
The group aims to remove the caffeinated alcoholic beverage Sparks from the market due to alleged health and safety risks it poses to young consumers. It argues the brand's PR and marketing tactics, aided by the firm Street Attack, contribute to irresponsible behavior and attracts underage drinkers.
In particular, the complaint says cases of Sparks were given to house ...