Client
Skyy
PR agency
Alison Brod Public Relations
Campaign
Skyy Infusions Coconut launch
Duration
April-August 2012
Budget
$300,000
Jumping on the recent coconut trend, Skyy tapped AOR Alison Brod to introduce its new drink, Skyy Infusions Coconut, the first coconut-infused vodka that is available nationwide.
Strategy
Alison Brod decided to tie the product to brands and celebrities favored by Millennials.
Tactics
The agency executed a private ...