Alison Brod Public Relations
Skyy Infusions Coconut launch
Jumping on the recent coconut trend, Skyy tapped AOR Alison Brod to introduce its new drink, Skyy Infusions Coconut, the first coconut-infused vodka that is available nationwide.
Alison Brod decided to tie the product to brands and celebrities favored by Millennials.
The agency executed a private ...