HONOLULU, HI: Milici Valenti Ng Pack has won a $1.2 million contract from Hawaii to promote its health insurance exchange.
The firm will be responsible for market research, communication strategy, and PR to raise awareness about the state's exchange, which it calls Hawai‘i Health Connector. The contract will run through August 2013, with the option to extend for an additional year.
Exchanges are mandated by the Affordable Care Act and work as marketplaces where consumers will buy insurance and insurers will sell ...