Placement: Article on ESPN.com Page 2, February 6 to 10, 2005
What were the client's media goals?
J.T. McWalters: Our client is Miggle Toys, which bought the rights to a lot of classic games, including Electric Football, from Tudor Games back in the early 1990s. They wanted us build their brand awareness by publicizing the Annual Electric Football Super Bowl & Convention. We targeted ESPN.com because they have a huge demographic that includes people who grew up with the game, as well ...