MINNEAPOLIS: Padilla Speer Beardsley has increased its work in the dental space after it was hired as PR AOR by Midwest Dental.
The company, which has 110 offices in the US, hired Padilla to develop and execute a lead generation campaign to accelerate patient growth in key markets across the country. The work includes creative development, advertising, direct marketing, and patient retention programs.
Midwest Dental operates both the Midwest Dental and Mountain Dental brands.
“We needed more than a PR agency, ...