NEW YORK: Middleberg Communications has merged with social media agency Laundry Service to create the new holding company 247 Group.

The merger has formalized the relationship between the two agencies, which have worked in the same office in Manhattan for the past year, sharing clients and collaborating on business development initiatives.

Don Middleberg, now the CEO of the eponymous agency and Laundry Service, will become chief executive of 247 Group. Jason Stein, founder of Laundry Service and president of the two ...