CARLSBAD, CA: Microsoft introduced its latest search engine, Bing, on May 28, positioning it as a “decision engine” that will focus on customer search solutions in four verticals: shopping, health, local, and travel.

These four verticals account for 30% of search queries, according to Microsoft and its AOR, Waggener Edstrom. They are more complex task- and decision-oriented with sessions that often last longer, too.

Unveiled at the All Things Digital conference, the introduction follows a PR program that ...