CHICAGO: Results from the 2007 Cision Corporate Media Reputation Index of US companies (formerly the Delahaye Index), show that Microsoft sits atop the corporate reputation scale. General Motors placed second, a significant turnaround for the automotive industry, according to the index's creator.
“Even though they're still unprofitable overall, when you look at the year-over-year results…media coverage is talking about GM losing several million in 2007 in contrast to 2006 when they lost several times that,” said Wayne Bullock, SVP of analysis ...