REDMOND, WA - Microsoft has signaled its intent to rebuild its image from the inside, putting a much stronger focus on corporate social responsibility.

The company told its 50,000 employees in an internal memo from CEO Steve Ballmer earlier this month that, for the first time, its mission is more than merely creating and improving technology.

The Ballmer memo tells staff, "Our mission is not just about building a great technology; it's also about who we are as a company and ...