Client: Microsoft (Redmond, WA)
PR agency: Waggener Edstrom Worldwide (Seattle and Portland, OR)
Campaign: Microsoft and Saks Fifth Avenue Bring Holiday 'Windows' to Life
Duration: November-December 2009
Budget: $125,000
Microsoft knew that to reach a broad audience during the Windows 7 launch, it needed to tell a story beyond the new technology. As such, the company built on Windows' ongoing brand campaign spotlighting customers, says Janelle Poole, director of PR for Microsoft Windows.
Strategy
With AOR ...