WASHINGTON: Burson-Marsteller defended itself against critics this week amid reports that it didn't properly disclose a relationship with Microsoft.
The firm was behind a campaign touting the risks associated with Google's planned acquisition of online advertising broker DoubleClick.
Microsoft first hired the firm last year to work on a campaign called the Initiative for Competitive Online Marketplace (iCOMP), a forum at http://i-comp.org for Internet companies, consumer groups, advertisers, and regulators to discuss e-commerce issues, said Josh Gottheimer, EVP at Burson. ...